Jefferson AB

Jefferson AB operates as a global influencer marketing agency, specializing in enhancing brand visibility through strategic influencer partnerships across various platforms. Founded in 2016, Jefferson AB is based in Stockholm, Sweden, and focuses on influencer marketing. The company underwent a significant change in ownership when, in May 2021, Bambuser AB acquired a full stake in Jefferson AB for SEK 200 million. The founders include Lilibet Kirwan, Michelle F, and Peter Blom.

Relatable operates as a global influencer marketing agency, delivering comprehensive services aimed at enhancing brand visibility through strategic partnerships with influencers across diverse platforms. The company's primary offerings include influencer marketing strategy development, campaign execution, content creation, and performance analytics. By leveraging advanced technology, Relatable enables brands to create dynamic marketing strategies that can be tailored to specific audiences. The agency serves a broad range of clients across various industries, including fashion, beauty, technology, and consumer goods, with campaigns executed in over 50 countries such as the United States, United Kingdom, Germany, and Australia.

Their approach is designed to address the evolving demands of modern advertising, empowering brands to engage effectively with target demographics through passion-driven content. In 2023, Jefferson AB reported a revenue of SEK 6,096,698. 50, with an EBITDA of SEK -209,107 for the same year. The revenue model is structured around providing tailored influencer marketing services to clients, generating income through campaign fees and service agreements.

Following the acquisition in May 2021, Jefferson AB plans to leverage the combined strengths of both firms to accelerate growth in influencer marketing and social commerce globally. The company is focused on designing new products aimed at enhancing their service offerings, although specific launch dates have not been disclosed. Additionally, Jefferson AB seeks to expand into new markets, specifically targeting regions in Europe and North America within the next two years, utilizing the recent funding to support these initiatives.