JAY & JOY

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JAY & JOY - overview

Established

2015

Location

-, -, France

Primary Industry

Food

About

Based in France and founded in 2015, JAY & JOY operates as an organic plant-based firm that offers cheese alternatives. The company was founded by Mary Carmen and Eric Jähnke. In March 2026, JAY & JOY raised EUR 2 million in seed funding from Makesense, Beyond Investing, Mindstone learning Limited, Demea Invest, and Vivegan. JAY & JOY sells plant-based cheese alternatives such as chickpea pasta, lentil pasta, pea pasta, blond beer without alcohol, alcohol-free tequila flavored beer, French organic sweet and sour pickles, vegetable salmon roe, vegan mayonnaise, fruity peach candies, cheese, and many other food products.


The company will use the March 2026 funding to accelerate expansion in large-scale retail and strengthen its industrial capabilities to support broader distribution of its plant-based cheese products across Europe.


Current Investors

High Flyers Capital, Demea Invest, Makesense

Primary Industry

Food

Sub Industries

Non-Alcoholic Beverages, Snack Foods, Other Food Products

Website

www.jay-joy.com

Verticals

E-commerce, Manufacturing

Company Stage

Angel & Seed

Total Amount Raised

Subscriber access only

JAY & JOY - employee data

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