Japan Popcorn Co., Ltd

Japan Popcorn Co. , Ltd, operating as HillValley, specializes in gourmet popcorn with a wide array of flavors and packaging options that cater to individual consumers and corporate clients alike. Founded in 2010, Japan Popcorn Co. , Ltd is based in Tokyo, Japan and focuses on gourmet snack production.

The company has engaged in three significant deals since its inception. The leadership includes CEOs Eric Nebot and Jaime Goujon. In July 2020, MIDAS CAPITAL (Japan) acquired a 100% stake in Japan Popcorn Co. , Ltd from Advantage Partners, although financial terms were not disclosed.

HillValley (ヒルバレー) offers gourmet popcorn with flavors like Chicago Cheese, Pure Gold Caramel, Strawberry Frazé, and Rich Truffle. Their products are designed for both retail and online channels, appealing to a variety of customers, including families through collaborations with brands like Disney for limited-edition flavors. HillValley generates revenue primarily from direct-to-consumer sales on its online shop and through retail partnerships such as Disney Stores. Customers make one-off purchases from an extensive product range that includes seasonal and limited-edition flavors, with various packaging options available for personal and corporate gifting.

Japan Popcorn Co. , Ltd plans to expand its product offerings with new gourmet popcorn flavors and packaging options aimed at increasing its market share. The company is also looking to penetrate new international markets by 2023, leveraging its online platform to reach global customers. The funding from the acquisition by MIDAS CAPITAL in July 2020 will likely support these growth initiatives, enabling the company to enhance its production capabilities and marketing efforts.