Jai Kisan

Jai Kisan is a financial services company that empowers farmers and small businesses in rural India with innovative financial solutions, enhancing their access to credit and streamlining payment processes. Founded in 2017, Jai Kisan operates from Mumbai, India, and focuses on providing financial services tailored for rural farmers and MSMEs. The company has successfully executed a total of 8 deals, with their most recent funding round being a Series B raised on April 4, 2025, totaling INR 265 million from Blume Ventures, Mirae Asset Capital, and Unitary Fund. The founders, Arjun Ahluwalia, Adriel Maniego, and Tracy deSouza, established the company to create sustainable financial solutions for underserved markets, with Arjun Ahluwalia currently serving as CEO.

Jai Kisan offers a suite of financial products designed to address the specific needs of farmers, retailers, and small to medium enterprises (MSMEs) in rural India. The core offerings include BharatKhata, a retailer app that facilitates timely payments from customers, Jai Kisan Farmer, which provides quick, collateral-free loans to farmers for their agricultural needs, and BharatCredit, aimed at assisting MSMEs with working capital through supply chain financing solutions. These products are engineered to streamline financial access, eliminate cumbersome banking processes, and enable users to focus on their businesses. The target client base consists of over 800,000 farmers and 100,000 rural businesses, with services extending across more than 5,000 pin codes in over 11 states, including Maharashtra, Karnataka, and Tamil Nadu.

By offering these tailored financial solutions, Jai Kisan effectively addresses the challenges of delayed payments and lack of access to credit in rural markets. In the most recent year, Jai Kisan recorded a revenue of INR 5,328,518. 50 and an EBITDA of INR -5,358,085. 80.

The company generates revenue through its innovative financial products, facilitating seamless transactions between the company and its diverse client base. The transaction structure includes direct-to-consumer lending for farmers, partnerships with retailers for payment processing, and supply chain financing for MSMEs. For instance, a farmer requiring immediate funding for seeds can utilize Jai Kisan Farmer to secure a loan within minutes, while retailers can leverage BharatKhata to manage customer payments efficiently. The pricing structure is based on the services provided, with tailored offerings for each product line to meet the unique needs of their clients.

The flagship products, such as BharatKhata and Jai Kisan Farmer, are integral to the company's operations and revenue generation, effectively positioning Jai Kisan as a key player in the rural financial services market. In April 2025, Jai Kisan raised INR 265 million in Series B funding, which the company plans to utilize to enhance its existing products and expand its market reach. The company is currently working on new product offerings designed to further support farmers and MSMEs, though specific release dates have not been disclosed. Jai Kisan aims to penetrate additional geographic regions within rural India to ensure a broader impact and increased accessibility to its financial solutions.