FAKEBUSTERS

Based in Japan, FAKEBUSTERS specializes in authenticating sneakers and apparel, providing essential services that help combat counterfeit products in the streetwear market. FAKEBUSTERS is a sneaker and apparel authentication service founded in 2019 and headquartered in Tokyo, Japan. The company has completed 2 deals, with its most recent funding round occurring in August 2023, where it raised JPY 800 million. The company is co-led by investors De Capital and Mercari, Inc.

No significant pivots or changes in operations have been noted since its inception. FAKEBUSTERS specializes in sneaker and apparel authentication services, designed to combat the proliferation of counterfeit products in the streetwear market. The company's core offerings include expedited photo verification and in-depth delivery verification for genuine products, each accompanied by a FAKEBUSTERS tag or seal that signifies authenticity. The verification process is completed within a specified timeframe, with services starting at JPY 550 for quick verification and JPY 3,300 for comprehensive checks.

FAKEBUSTERS serves a diverse clientele that includes collectors, resellers, and consumers within the global sneaker and streetwear community, providing them with the assurance that their purchases are legitimate. The company operates in multiple geographical markets, catering to customers in regions such as Japan, the United States, Europe, and Southeast Asia, thus expanding its reach in the international marketplace. FAKEBUSTERS generates revenue through its authentication services, structured primarily as direct transactions with consumers and businesses. Customers typically engage with the company by purchasing verification services, which are offered at tiered pricing based on the level of verification required.

For instance, a customer may opt for a quick verification at JPY 550 for a single item or choose a more comprehensive service that includes a FAKEBUSTERS tag, priced at JPY 3,300. The company may also explore partnerships with proxy and overseas e-commerce firms, enhancing its service offerings and extending its client base within the market. Revenue is derived from these direct service offerings, reflecting a business model focused on consumer trust and the integrity of streetwear culture. In August 2023, FAKEBUSTERS raised JPY 800 million in a funding round co-led by De Capital and Mercari, Inc.

, which will be used to strengthen its Artificial Intelligence capabilities and accelerate global expansion. The company plans to launch new products designed to enhance its verification services, although specific release dates have not been disclosed. Additionally, FAKEBUSTERS aims to expand into new markets, including further reaches in Europe and Southeast Asia by the end of 2024.