It's Just Lunch

It's Just Lunch is a matchmaking service dedicated to busy professionals seeking meaningful relationships through personalized, discreet date arrangements. The company facilitates connections in a relaxed, private environment, focusing solely on the client's preferences and chemistry. Founded in 1991 by Andrea McGinty in Miramar, US, It's Just Lunch specializes in personalized matchmaking services. The company has been under the leadership of CEO Rachel Wilson and was acquired by Riverside Company, which took a majority stake in June 2006, with financial terms undisclosed.

It's Just Lunch® offers personalized matchmaking services specifically designed for busy professionals seeking meaningful relationships. The company’s core product revolves around arranging face-to-face lunch or after-work dates, enabling individuals to gauge chemistry in a relaxed environment. This service includes a comprehensive approach where professional matchmakers utilize client preferences, personal attributes, and their own intuition to select suitable matches. Importantly, the company ensures a confidential experience, eliminating the need for public profiles or dating apps, which appeals to clients who value privacy in their dating journeys.

It’s Just Lunch operates in multiple geographical markets, providing services across major cities including New York, Los Angeles, and Chicago, along with international locations such as Toronto, London, and Sydney, thus catering to a diverse clientele. The revenue model of It’s Just Lunch® is primarily structured around direct-to-consumer transactions, where clients engage the company for tailored matchmaking services. Clients typically enroll in the service by selecting from different packages that may include a set number of dates and personalized matchmaking consultations. Each package is priced based on the level of service provided, encompassing features such as date arrangement and continuous feedback integration for improved match selection.

Given the premium nature of the service, pricing reflects the bespoke matchmaking experience that It’s Just Lunch® delivers, ensuring clients receive a high-touch service aimed at facilitating meaningful connections. The company sustains its revenue through these structured service offerings, which are aimed at professionals who prefer a personalized and private approach to dating. In the coming years, It's Just Lunch plans to expand its service offerings and enter new geographical markets, focusing on prominent cities in North America and Europe. The latest acquisition by Riverside Company in June 2006 will support these initiatives, providing the necessary capital to enhance service delivery and bolster marketing efforts.

While specific new products are currently under development, the company aims to integrate technology into its matchmaking services to improve client experiences and expand its reach. The strategic focus on privacy and personalized service will remain central to its growth.