IT Works GmbH

IT Works GmbH specializes in data-driven advertising solutions, focusing on Out-of-Home and Digital Out-of-Home marketing through its innovative platform, Locatrics. Founded in Dusseldorf, Germany, IT Works GmbH provides advanced advertising solutions. The company's latest pivot came in October 2017 when Afinum Management acquired a majority stake, furthering its strategic direction. The leadership team includes Bernd Rabsahl, Jens Platzhoff, and Olaf Weißkopf, who bring diverse expertise to the company.

IT Works GmbH primarily specializes in data-driven advertising solutions, focusing on Out-of-Home (OOH) and Digital Out-of-Home (DOOH) marketing. Their flagship product, Locatrics, is an All-in-One platform that integrates Out-of-Home data with real-time analytics, allowing for programmatic and traditional campaign planning. This platform utilizes a robust dataset, reportedly comprising 7. 5 billion data points daily, to optimize the placement of advertisements in high-traffic areas, ensuring maximum visibility and impact.

The company's services cater to a diverse clientele including local businesses and larger enterprises across Germany and beyond, servicing key international markets to broaden their reach within the global advertising landscape. In the most recent financial year of 2017, IT Works GmbH reported a revenue of EUR 41. 22 mn and an EBITDA of EUR 10. 69 mn.

The company generates revenue through bespoke advertising solutions offered via their Locatrics platform, engaging in direct B2B transactions where clients pay for access to advertising spaces and advanced planning tools on a subscription basis. This model allows for tailored pricing plans that meet the specific needs of each client, while also offering partnerships with various OOH providers for preferential access to premium advertising locations. IT Works GmbH is focused on developing new features for its Locatrics platform, with several product enhancements planned for launch in the upcoming year. The company aims to expand its operations into new international markets, targeting regions in Europe and North America by 2025.

The recent acquisition by Afinum Management will be instrumental in supporting these initiatives, providing the necessary resources to enhance product offerings and facilitate market expansion.