Ipsos Retail Performance

Ipsos Retail Performance is a provider of advanced analytics and measurement solutions aimed at enhancing operational efficiency in the retail and consumer goods sectors through proprietary data techniques and technology. Founded in 1985 and headquartered in Chicago, US, Ipsos Retail Performance specializes in retail analytics and measurement. The firm was acquired by RetailNext, Inc. in November 2022, a move to bolster retail intelligence offerings in UK and European markets.

The company has a history of providing analytical services to major retail clients, but specific details on pivots or prior leadership changes are not available. Ipsos Retail Performance specializes in delivering advanced analytics and measurement solutions tailored for the retail and consumer goods sectors. The company provides a suite of products designed to enhance the operational efficiency of retailers by utilizing proprietary data analytics techniques and technology. Their core offerings include footfall analysis, customer journey tracking, and conversion rate optimization tools, which enable retailers to better understand consumer behavior and improve store performance.

These solutions are aimed at addressing critical challenges such as optimizing store layouts, increasing conversion rates, and enhancing customer experience. Ipsos Retail Performance serves a diverse client base that includes major retailers and brands across various sectors, including fashion, electronics, and grocery, primarily within European and North American markets. Ipsos Retail Performance generates revenue through a combination of subscription-based models and project-based engagements with clients. The firm typically enters into contracts with retailers for ongoing analytics services that provide insights over time, allowing clients to adapt their strategies based on real-time data.

Revenue is further supplemented by customized projects that may include bespoke analytics solutions tailored to specific client needs. Pricing structures vary depending on the services rendered, including flagship products that focus on footfall and customer analytics. These services are utilized by a broad range of clients, including large retail chains and industry-specific brands looking to enhance their in-store performance through actionable insights derived from Ipsos’ analytics offerings. The acquisition by RetailNext, Inc.

in November 2022 is expected to enhance Ipsos Retail Performance's capabilities in providing advanced retail analytics. The company plans to focus on launching new products and expanding its presence in the UK and European markets. The rationale for the acquisition centers on delivering unmatched retail intelligence to a broader range of clients, from small to medium-sized businesses (SMBs) to large enterprises. Specific details on product launches or additional markets have not been disclosed.