iProperty

iProperty is a digital platform specializing in real estate solutions, facilitating online property listings and essential services, primarily focusing on the Southeast Asian market. Founded in 2007, iProperty operates out of Kuala Lumpur, Malaysia, offering a platform for real estate listings. The company was acquired by PropertyGuru Pte. Ltd.

in August 2021 as part of a strategy to enhance its property trust platform. Loukianos Michael is the founder, bringing prior experience to the venture. iProperty specializes in innovative real estate solutions by providing a comprehensive platform that allows users to search for residential and commercial properties, connect with real estate agents, and access tailored market insights. This platform facilitates efficient property transactions, addressing challenges like market visibility and accessibility for users including homebuyers, investors, and agents in urban markets across Southeast Asia, particularly Malaysia, Singapore, and Indonesia.

In 2022, iProperty reported a revenue of USD 10. 56 mn with an EBITDA of USD -5. 71 mn. The revenue is generated through subscription models and transaction-based fees, allowing clients such as real estate agents and property developers to list their properties on the platform, often through tiered subscription plans for varying visibility and features.

Following its acquisition by PropertyGuru Pte. Ltd. , iProperty aims to expand its offerings and enhance the property trust platform across Southeast Asia. The recent transaction on August 3, 2021, allows for further investment into developing new products and services that cater to evolving market needs.

The focus for growth includes not only enhancing existing capabilities but also penetrating new markets within the region to solidify its presence as a leading property platform.