iPourIt, Inc.

iPourIt, Inc. offers innovative self-pour technology that enables customers to serve themselves a diverse array of beverages, enhancing the efficiency and experience of beverage service in various establishments. Founded in 2012 in Lake Forest, US, iPourIt, Inc. develops self-pour systems that revolutionize beverage service.

The company has completed 6 deals, with its latest funding round occurring in November 2020. Brett Jones is the founder, and the company is currently led by CEO Carl Mostert and Christopher Braun. iPourIt specializes in self-pour technology that empowers customers to serve themselves a variety of beverages, including beer, wine, cocktails, and cold brew coffee. Their core offerings include self-serve tap systems and kiosks, designed to streamline the beverage service experience by minimizing overhead costs, reducing product loss, and addressing labor challenges.

This technology allows customers to pour their drinks using RFID cards, wristbands, or mobile apps, effectively giving them control over their consumption while providing operators with real-time data and automated inventory management. The systems are beverage-agnostic, accommodating a diverse range of draft beverages without needing additional staff or trained bartenders. iPourIt products are installed in various locations across the United States, including taprooms, restaurants, hotels, and entertainment venues, catering primarily to business operators looking to enhance customer experience and operational efficiency. iPourIt generates revenue through the sale and installation of its self-pour systems to businesses, often structured as B2B transactions.

Clients include bars, restaurants, and other hospitality venues that seek to leverage self-service technology. Revenue may also be derived from ongoing support services and potential subscription models for software updates and management tools integrated with the self-serve systems. The pricing structure typically involves an initial investment for the self-pour equipment, which can be financed with options starting as low as USD 604 per month. The company emphasizes its cost-effectiveness by offering a comprehensive solution that includes advanced management tools and 24/7 support, thereby providing value to its clients while enhancing profitability through increased sales and reduced labor costs.

In November 2020, iPourIt, Inc. raised USD 0. 81 mn in a funding round led by returning investor Tech Coast Angels, aimed at supporting their growth initiatives. The company plans to expand its product offerings, enhance its self-pour technology, and explore new markets, particularly targeting increased penetration in the hospitality sector across the US.

The funding will facilitate the development of new features for their systems and expansion into additional geographic regions to optimize their market presence.