Invoke Solutions

Invoke Solutions provides a generative AI platform tailored for creative production, equipping artists and teams with advanced tools for enhanced control and innovation in their projects. Founded in 1999 and headquartered in Waltham, US, Invoke Solutions focuses on generative AI for creative applications. The company was acquired by MarketCast Inc. , a portfolio company of Kohlberg & Company, in January 2022, though financial terms were not disclosed.

Nicole Tongue is the founder, while Ben Cesare and Gigi Wang currently serve as CEOs. Invoke has successfully closed a total of 7 deals, with its most recent funding round in January 2022, raising USD 3. 80 mn led by investors including BEV Capital, Bain Capital, and North Atlantic Capital. Invoke specializes in providing a generative AI platform designed specifically for creative production, offering tools that empower artists and creative teams to leverage advanced AI capabilities with a high degree of control.

Its core product, Invoke Canvas, integrates a range of features such as layer-based editing, composite creation, and an infinite artboard, allowing users to fine-tune their creative process seamlessly. The platform supports workflows across various use cases, including transforming 3D blockouts into concept renders, converting sketches to detailed artworks, and generating assets compliant with brand guidelines. Invoke serves a diverse clientele, including professional studios and technical artists, and its products are utilized in markets such as North America, Europe, and Asia, effectively catering to industries focused on game development, design, and visual arts. Invoke generates revenue primarily through subscription-based pricing plans, which include options for individual users, small teams, and enterprise clients.

Clients access the platform via tiers such as the Indie, Premier, and Enterprise plans, providing varying levels of features and support tailored to their needs. The pricing structure is designed to accommodate different user requirements, starting at USD 15 per month for entry-level access. Transactions typically involve direct-to-consumer agreements, with users subscribing to access Invoke’s comprehensive suite of tools for creative production. The platform allows customers to develop, own, and utilize custom models and content, further enhancing its appeal as a versatile solution for professional creatives and businesses within the artistic community.

Looking ahead, Invoke Solutions will leverage the recent acquisition to enhance its offerings in entertainment research and content testing for streaming and broadcast series. The company intends to expand its product line, focusing on new tools that improve creative workflows. Specific details about upcoming products and release dates remain undisclosed. The recent funding will support these initiatives, ensuring additional resources for development and marketing efforts as the company aims to penetrate new markets and geographic regions, enhancing its service delivery in the creative industries.