Inventory+

Inventory+ is a provider of dealership management solutions, focusing on enhancing operational efficiency and customer engagement for automotive dealerships through innovative software products and services. Inventory+ specializes in dealership management solutions. In August 2015, DealerSocket, Inc. , a portfolio company of Vista Equity Partners, completed the acquisition of Inventory+ from DealerTrack, Inc.

for USD 55 mn. The company operates out of San Clemente, US, where it has established itself as a key player in the automotive software sector. DealerSocket offers a comprehensive suite of dealership management solutions designed to enhance operational efficiency and customer engagement throughout the entire vehicle lifecycle. Core product offerings include their Customer Relationship Management (CRM) software, inventory management solutions, digital retail tools, and websites integrated with digital marketing strategies.

These solutions enable dealerships to streamline workflows, automate sales and marketing pipelines, and maintain personalized relationships with customers. Notably, DealerSocket’s flagship products, such as RevenueRadar and PrecisePrice, empower dealers with data-driven insights for targeted marketing and sales optimization. Their customer base primarily comprises automotive dealerships in the United States, with services extending to various regions including Canada and select international markets that demand advanced digital retailing and inventory management capabilities. DealerSocket generates revenue through a subscription-based model, providing dealers with ongoing access to its suite of software solutions.

The company establishes partnerships with dealerships, allowing them to leverage integrated tools aimed at increasing sales and improving customer retention. Transactions typically involve monthly or annual subscription fees for access to specific services like CRM, inventory management, and digital marketing solutions tailored to the needs of auto retailers. With a client base exceeding 9,000, transactions often include bundled packages that combine various services to drive efficiency and profitability. DealerSocket's revenue model is structured around providing value through its integrated offerings, ensuring dealerships can optimize their operations and enhance customer interactions while driving overall business growth.

DealerSocket plans to utilize the recent acquisition of Inventory+ to enhance its product offerings and expand its market presence. The company aims to develop new products and features, focusing on enhancing the dealership management experience. The strategic acquisition will support DealerSocket in penetrating additional markets within North America and beyond. The recent funding obtained through the acquisition will facilitate these initiatives, aiding in the expansion of their product lines and enhancing their service capabilities.