Intersection Co.

Intersection Co. is a technology-focused out-of-home media company that provides innovative advertising solutions and consumer amenities in urban public spaces, enhancing brand engagement through digital and interactive platforms. Founded in 2015 in New York, US, Intersection Co. operates as a technology-driven out-of-home media company, specializing in delivering advertising solutions.

The company was involved in a significant funding round in November 2017, led by Graham Holdings, which raised USD 150 mn, along with other investors including ArrowMark Partners and NewSpring Capital. The company has completed one deal in total, with a focus on expanding its service offerings in major metropolitan areas. Intersection is a technology-driven out-of-home (OOH) media company that specializes in delivering innovative advertising solutions and consumer amenities within public spaces. Their core product offerings include digital billboards, interactive kiosks, and transit advertising systems, which serve diverse urban environments, transit systems, airports, and various public venues.

These products aim to enhance consumer engagement through targeted digital advertising and interactive experiences, effectively connecting brands with audiences in high-traffic areas. Intersection’s client base consists of national and local brands, advertising agencies, and municipalities, with a focus on major metropolitan markets such as New York, Los Angeles, San Francisco, Chicago, and Philadelphia. The company provides comprehensive media solutions that facilitate both brand visibility and consumer convenience, ensuring that advertising aligns with users’ interests and locations. Intersection generates revenue through various advertising partnerships and media placements, primarily functioning on a business-to-business (B2B) model.

The company typically engages in transactions with brands and advertising agencies that seek to utilize its digital and traditional advertising platforms. Revenue is derived from contract-based agreements that include different pricing structures, such as fixed-rate advertising slots on digital billboards or performance-based models for specific campaigns. Intersection's flagship offerings, such as their interactive kiosks and data-driven advertising solutions, leverage advanced analytics to optimize ad placements and enhance engagement rates. This strategic approach enables the company to offer tailored advertising solutions that cater to both national brands and regional businesses, driving revenue growth through effective customer targeting and engagement.

In November 2017, Intersection secured USD 150 mn in venture funding led by Graham Holdings, which will support their development of new product offerings and expansion into new markets. The company plans to enhance its interactive kiosk technology and expand its geographic footprint into additional major urban centers, targeting cities with high transit volumes to maximize audience engagement. The funding will be utilized to support these product innovations and market entry strategies.