Intermarketing Agency Ltd

Intermarketing Agency Ltd delivers integrated marketing solutions, focusing on creating impactful connections between brands and consumers through innovative strategies and retail expertise. Founded in 1998 and headquartered in Leeds, UK, Intermarketing Agency Ltd specializes in strategic marketing and advertising services. The company was acquired by Advantage Smollan in June 2017, enhancing its capabilities within the marketing landscape. Mikael Wahlström, the founder, has a background in marketing and brand development.

Intermarketing Agency Ltd, a Smollan Company, specializes in creating connections between brands and consumers through an innovative blend of retail and brand expertise. Their core offerings include strategic marketing and advertising services designed to foster emotional and literal connections with target audiences. These services address various end-use cases, such as enhancing brand visibility, driving consumer engagement, and optimizing sales conversions across multiple platforms. IMA serves a diverse client base that includes major global brands like Adidas and Reebok, focusing on markets such as North America, Europe, and Asia-Pacific.

The company is committed to leveraging its expertise to help clients navigate the complexities of modern consumer behavior and maximize their market presence. In the year 2023, Intermarketing Agency Ltd reported revenues of USD 73. 93 mn and an EBITDA of USD 1. 24 mn.

The company generates revenue through a structured model that encompasses partnerships with retail clients, B2B agreements, and direct-to-consumer strategies. Transactions typically occur via service contracts that may include project-based fees or retainer agreements, ensuring ongoing collaboration with clients to meet their marketing needs. Intermarketing Agency Ltd has outlined plans for future growth, including the development of new marketing products anticipated for release in the upcoming year. The firm is also targeting expansion into additional regions, notably aiming to increase its presence in North America and Asia-Pacific by 2025.

The recent acquisition in 2017 has positioned the company to leverage enhanced resources and capabilities to support these initiatives.