Instone

Instone is a wholesale distributor specializing in manufactured and natural stone products, offering a wide array of stone veneer, masonry, and landscaping solutions for trade professionals and homeowners across various markets. Instone operates as a wholesale distributor of stone products, including stone veneer and masonry items. The company is headquartered in Millstone, US. Kevin Grotke leads the firm as CEO.

Instone was acquired by Brookstone Partners, with financial terms undisclosed. The company has engaged in a single investment deal. Instone specializes in wholesale distribution of manufactured and natural stone products. Their product line features stone veneer, masonry products, and landscaping stone, including recognized brands such as Cultured Stone® and Pangaea® Natural Stone.

They distribute their products through local dealers across the Midwest and Northeast regions of the US, catering to the needs of trade professionals and homeowners. Instone generates revenue primarily through B2B transactions with local dealers, who purchase products for resale to end users like contractors and homeowners. Their business model centers on partnerships with these dealers, enabling them to stock a range of Instone's products, including Isokern Fireplaces and Aura Natural Landscapes™. Pricing is based on specific products and order volume, supporting a consistent revenue stream.

Instone plans to enhance its product offerings with the launch of new stone veneer styles and colors expected in the coming year. The company aims to expand its distribution network into the Southern and Western US by mid-2024, ensuring broader market access. Recent funding from the acquisition by Brookstone Partners will support these strategic initiatives and bolster product development efforts.