InStep AI

InStep AI develops AI-driven automation solutions focused on optimizing property management workflows, primarily through its intelligent assistant, Ella, which enhances operational efficiency for property teams. InStep AI is a technology firm specializing in AI-driven automation for property management, founded in 2025 and headquartered in London, UK. The company was established by a team of professionals with backgrounds in property technology, focusing on innovative solutions. In March 2026, InStep AI raised GBP 900,000 in pre-seed funding led by Fuel Ventures, targeting the enhancement of its automation capabilities and expanding its market reach.

The company has completed one funding round and aims to leverage this investment for strategic growth. InStep AI specializes in AI-driven automation solutions tailored for property teams, with its core product, Ella, designed to streamline property management workflows. Ella efficiently captures, prioritizes, and processes various communications, enhancing operational efficiency. The platform caters to residential and commercial real estate agents, property managers, and other stakeholders in the property industry, especially in the UK, Europe, and North America.

Ella integrates seamlessly with popular property CRMs and business platforms, ensuring ease of use within existing operational frameworks. InStep AI generates revenue through a subscription-based model, allowing clients to access automation services via Ella. Clients enter into agreements for specified terms, benefiting from streamlined property-related workflows. The subscription structure accommodates diverse property business needs, enabling consistent cash flow while fostering long-term relationships with clients in the property sector.

In March 2026, InStep AI raised GBP 900,000 in funding, which will be utilized to accelerate sales and launch national pilot programs with estate agencies. The company aims to enhance Ella's automation features to provide more comprehensive solutions. InStep AI plans to expand its market presence, focusing on new geographic regions, particularly in Europe and North America, by the end of 2026.