Insent Inc.

Insent Inc. is a US-based B2B conversational platform specializing in enhancing customer engagement through data-driven solutions that streamline lead conversion and improve sales efficiency. Founded in 2018 and headquartered in Seattle, US, Insent Inc. focuses on providing a conversational sales and marketing platform.

The company has completed two deals, with the most recent being a Seed round led by Emergent Ventures in June 2021, raising a total of USD 2. 00 mn. In June 2021, Insent was acquired by ZoomInfo Technologies, Inc. , with financial terms undisclosed.

Insent Inc. offers a conversational sales and marketing platform designed to enhance customer engagement through data-powered solutions. Its main offering, ZoomInfo Chat, includes an advanced chat tool that integrates with existing technology stacks, allowing businesses to convert leads efficiently. This platform facilitates real-time engagement with website visitors, utilizing intent signals and company data to effectively route leads.

Insent serves clients across various industries, from small businesses to large enterprises, and operates in markets including North America, Europe, and Asia. Insent generates revenue primarily through a subscription-based model for its products and services, including the chat platform, lead enrichment, and analytics tools. Clients subscribe to different tiers that cater to their specific needs, allowing for scalability based on business requirements. The focus remains on B2B sales, facilitating effective customer outreach and lead conversion, with a flexible pricing structure to support diverse business models.

Insent Inc. plans to leverage its recent acquisition by ZoomInfo Technologies, Inc. to expand its product offerings and market reach. The company aims to enhance its platform with new features and functionalities, although specific upcoming product launch dates have not been disclosed.

Additionally, Insent is targeting further expansion into new geographic regions, which will be defined as the company develops its strategy post-acquisition. The funding from the Seed round will be utilized to support these initiatives, enhancing product development and market penetration.