Innovid, LLC

Innovid, LLC is a US-based interactive advertising platform specializing in AI-driven omnichannel solutions that enhance campaign effectiveness across channels including connected TV, linear TV, and social media. Founded in 2007 in New York, Innovid, LLC provides a comprehensive platform for managing interactive video and display advertising. The company was co-founded by Suave Przywalny, Tal Chalozin, Zack Zigdon, and Zvika Netter, who continues to serve as CEO. Innovid has raised a total of USD 403.

00 mn through various funding rounds, with the most recent being a Pre-IPO round of USD 30. 00 mn led by Goldman Sachs Merchant Banking Division on November 21, 2024. Innovid is an AI-driven omnichannel advertising platform that offers a suite of services designed to enhance the effectiveness of advertising campaigns across various channels such as connected TV (CTV), linear TV, display, and social media. The platform enables advertisers to create, deliver, measure, and optimize their ad campaigns seamlessly, integrating with existing tools and technologies.

Innovid's services include ad authoring, secure ad serving, performance measurement using MRC-accredited metrics, and advanced data analytics for real-time campaign optimization. Their solutions address challenges of fragmented media environments, allowing clients to manage household-level frequency effectively. Innovid serves a diverse client base, including top global advertisers and publishers, delivering solutions in key geographical markets such as North America, Europe, and Asia-Pacific. In 2023, Innovid reported a revenue of USD 139.

88 mn, with an EBITDA of USD -19. 96 mn. The company generates revenue through a structured transaction model emphasizing partnerships and subscriptions within the B2B sector, where clients access Innovid's technology for defined periods, creating recurring revenue streams. Innovid plans to leverage its recent funding to enhance its platform capabilities and expand its market presence.

The acquisition by MediaOcean LLC, scheduled for completion in November 2024, aims to integrate Innovid's offerings with MediaOcean's ad delivery and optimization services. This acquisition will facilitate entry into new markets and bolster existing operations, with a focus on enhancing creative personalization and measurement across channels.