Innovate MR, LLC

Based in California, US, and co-founded by Gregg Lavin, Matt Dusig, and George Llorens in 2014, Innovate MR, LLC operates as an independent sampling and ResTech company. In January 2022, the firm was acquired by CIVC Partners, along with the company's management. The firm as of September 2023, has over 4,500 clients in more than 90 countries, with more than 11,000 B2C and over 5,500 B2B projects delivered annually and is led by its CEO, Lisa Wilding-Brown, and COO, John Tan. The company offers customized and expert-assisted research solutions, data and insights, and a do-it-yourself (DIY) platform to businesses worldwide.

InnovateMR's core offerings include Audience Sampling, an online panel with unique recruitment programs, for ensuring faster sampling and better-quality responses, and enabling access to hard-to-reach audiences globally and B2B Qualitative Research, which by leveraging a network of professionals, provides qualitative research solutions tailored to B2B needs. Additionally, the firm also offers Survey Programming & Hosting InnovateMR to handle the technical aspects of survey creation and hosting, allowing clients to focus on research objectives, and Consulting services to ensure accurate research methodologies and effective data collection. The September 2023 acquisition will provide the company with additional capital and resources to support its growth strategy.