Innotrac Corp
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Innotrac Corp - overview
Established
1984
Location
Atlanta, GA, US
Primary Industry
Business Support Services
About
Innotrac Corp is a provider of eCommerce fulfillment solutions, specializing in services that streamline logistics for direct-to-consumer and business-to-business markets with advanced technology-driven systems. Innotrac Corp, founded in 1984 and headquartered in Atlanta, US, offers comprehensive fulfillment solutions. In November 2013, Sterling Partners acquired Innotrac for USD 108 mn, transitioning the company from public to private ownership. The firm has executed a total of 3 deals, with its most recent transaction occurring on November 14, 2013.
The founder's history is not specified. Innotrac Corp specializes in providing eCommerce fulfillment services that cater to both direct-to-consumer (DTC) and business-to-business (B2B) sectors. Their offerings include eCommerce fulfillment, returns management, transportation management, and integrated payment solutions, designed to optimize the supply chain for various industries such as apparel, health and beauty, and home furnishings. Innotrac Corp reported a revenue of USD 107.
69 mn for the year 2012, with an EBITDA of USD 7. 47 mn for the same period. The company generates revenue through service agreements facilitating order processing, logistics, and returns management, with pricing based on volume and service scope. Following the completion of its acquisition in January 2014, Innotrac Corp aims to enhance its market position.
The company plans to expand its product offerings and is exploring new geographic markets, although specific regions are not disclosed. Recent funding will support these growth initiatives, as the firm leverages its resources to adapt to evolving eCommerce demands.
Current Investors
Sterling Partners
Primary Industry
Business Support Services
Sub Industries
Business Support Services, Outsourcing
Website
www.innotrac.com
Total Amount Raised
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Innotrac Corp - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Radial Inc. | - | ||||||||
| Public to Private | Completed | Innotrac Corp | - | ||||||||
| Unspecified Exit | Completed | Innotrac Corp | - | ||||||||
| PIPE | Completed | Innotrac Corp | - |
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