Infusion Software, Inc.

Infusion Software, Inc. provides a robust customer relationship management platform designed specifically for small businesses, enhancing their marketing, sales, and customer service efforts through automation. Founded in 2001 in Chandler, US, Infusion Software, Inc. offers a CRM platform tailored for small businesses.

The company has raised USD 20. 00 mn in total funding, with the most recent Growth round occurring on October 15, 2018, led by Orix Growth Capital. The founders include Clate Mask, Ezra Miller, Scott Martineau, and Stephen Tracy, with Clate Mask serving as the CEO. Keap specializes in providing a comprehensive customer relationship management (CRM) platform tailored specifically for small businesses.

Their core offerings include an integrated suite of marketing automation, sales automation, and customer service tools designed to streamline business operations and improve customer engagement. Key functionalities encompass lead capture through landing pages and forms, automated follow-ups, email and text marketing, and sales pipeline management, addressing the challenges small businesses face in managing customer interactions and sales processes. Keap has a significant client base of over 200,000 small businesses across various industries, including health and wellness, retail, and service-oriented sectors, primarily in North America, with growing markets in the UK and Australia. This platform enables businesses to automate repetitive tasks, allowing them to focus more on their core activities and growth strategies.

Keap operates primarily on a subscription-based revenue model, offering various pricing tiers that cater to the diverse needs of small businesses. Clients subscribe to one of Keap's service plans, which include features such as marketing automation, CRM functionalities, invoicing, and appointment scheduling. Pricing ranges from basic functionalities for startups to more advanced features for established businesses seeking enhanced automation capabilities. Customers pay a monthly fee based on the selected plan, facilitating ongoing relationships and driving recurring revenue through subscription services.

In October 2018, Infusion Software, Inc. raised USD 20. 00 mn in growth capital funding, which will support their strategy to enhance product offerings and expand into new markets. The company plans to launch new features designed to improve customer engagement and streamline operations for small businesses.

Future growth will also focus on increasing their presence in the UK and Australia, targeting completion of these initiatives by the end of 2022.