Infusd Nutrition

Buddy Bites HK is an innovative nutrition company focused on enhancing the bioavailability of essential micronutrients for health-conscious consumers. Founded in 2023 in Nova Scotia, Canada, Buddy Bites HK specializes in the development of nutrition products addressing deficiencies in fat-soluble vitamins. The company has completed one deal as of April 28, 2025, raising USD 2. 000 mn in a Seed funding round led by NextGen Nutrition Investment Partners, which included participation from Nourish Ventures and Agthia Ventures.

The founder has a background in nutrition product development, although no previous ventures are specified. Infusd Nutrition specializes in the development of innovative nutrition products that enhance the bioavailability of fat-soluble micronutrients such as Omega-3 and Vitamin D. Their core offerings aim to address the widespread deficiency of these essential nutrients among North Americans, providing solutions that seamlessly integrate into consumers' daily routines. The products are designed to be user-friendly and effective, enabling individuals to incorporate vital nutrients into their diets without the challenges typically associated with fat-soluble vitamins.

The target customer base includes health-conscious individuals and families, as well as retailers and distributors looking to expand their health supplement portfolios. Infusd Nutrition's products are marketed primarily in North America, with potential expansion into other developed markets where similar dietary deficiencies are prevalent. Infusd Nutrition generates revenue through a combination of direct-to-consumer sales and partnerships with retailers and wholesalers. The transaction structure includes one-time purchases as well as subscription models, allowing customers to receive regular shipments of their flagship products.

These products are offered at competitive pricing designed to attract both individual consumers and bulk buyers in the retail space. The company emphasizes its commitment to quality and efficacy in its product offerings, which fosters customer loyalty and repeat purchases. By leveraging various distribution channels, Infusd Nutrition aims to optimize its market reach and enhance overall revenue potential. Infusd Nutrition plans to utilize the USD 2.

000 mn raised in Seed funding to expand sales operations, enhance technical support capabilities, and accelerate new product development. The company intends to launch new products that increase the effectiveness of nutrient delivery in the coming year while targeting expansion into additional North American markets and select developed international markets by the end of 2026.