Infogram Software, Inc.

Infogram Software, Inc. provides a comprehensive platform for creating interactive data visualizations, empowering users to transform complex data into engaging infographics, charts, and reports through an intuitive interface. Founded in 2012 and headquartered in San Francisco, US, Infogram Software, Inc. specializes in data visualization tools.

The company was acquired by Prezi in May 2017, further expanding its capabilities in interactive content creation. The founder, Raimonds Kaže, has a background in developing software solutions, although details of prior companies are not specified. Infogram has completed a total of 3 deals, with the latest funding round in May 2017 led by Point Nine, which raised EUR 1. 34 mn, bringing the total amount raised to EUR 1.

34 mn and the current company valuation to EUR 5. 19 mn. Infogram primarily offers a suite of tools designed for creating interactive data visualizations, including infographics, charts, maps, and reports. The core product allows users to easily develop stunning visual content by leveraging artificial intelligence to recommend optimal chart types based on uploaded data.

Key features include customizable templates, a diverse library of more than 35 chart types and 800 map styles, and the ability to embed interactive designs on websites or export them as video formats. Infogram serves a wide range of clients across various sectors, including marketing teams, educators, and businesses of all sizes, particularly in markets such as North America, Europe, and Asia. The platform is designed to enhance user engagement by transforming complex data into visually compelling stories that can be shared across multiple digital channels. Infogram operates on a subscription-based revenue model, offering various pricing tiers tailored to different user needs, including individual users, small businesses, and large enterprises.

Clients typically engage with the platform through monthly or annual subscriptions that provide access to premium features, including advanced editing tools and a comprehensive library of assets. The structure of transactions often involves direct-to-consumer sales, where users subscribe to access Infogram's features for their data visualization needs. Flagship offerings include their AI-driven infographic maker and chart generator, which are designed to simplify the visualization process. Specific pricing plans provide users with flexibility, allowing them to choose the best fit for their projects without disclosing individual costs directly.

Infogram is focused on expanding its product offerings and enhancing its platform capabilities. Plans include developing new tools for advanced data analysis and visualization, with anticipated releases in late 2023. The company is also targeting expansion into new markets in Asia and South America by the end of 2024. Recent funding will be utilized to support these initiatives, following the acquisition by Prezi, which aims to integrate Infogram's technology into broader content solutions.

In addition, the funding will assist in scaling operations and marketing efforts to increase brand visibility in the newly targeted regions.