InfoChoice

InfoChoice is a financial comparison platform that empowers Australians by offering tools and services for evaluating financial products like loans and savings accounts, aiding informed decision-making in their financial journeys. InfoChoice operates as a financial comparison platform focused on the Australian market, providing users with the ability to compare various financial products. The company underwent a significant change in ownership when iSelect Limited acquired it in September 2011 for USD 33. 5 mn.

The current CEO of InfoChoice is Vadim Taube, who has played a pivotal role in guiding the company's strategic direction. InfoChoice offers a wide array of tools that assist consumers in comparing financial products such as home loans, personal loans, car loans, savings accounts, and term deposits. The platform features a user-friendly interface designed for easy evaluation of different products, targeting individual consumers and businesses alike. InfoChoice focuses on delivering valuable insights tailored to the unique needs of Australian residents regarding available financial options.

In the most recent fiscal year of 2010, InfoChoice reported a revenue of USD 4,143,811. 60 and an EBITDA of USD 622,257. 60. The company generates revenue through partnerships with financial institutions and receives compensation for advertisements and referrals, allowing users to access product comparisons without any direct charges.

Following the acquisition by iSelect Limited in September 2011, InfoChoice is expected to leverage the funding for expanding its market presence. While specific plans for new products or expansions into additional regions are not detailed, the company's strategy focuses on enhancing its comparison services and potentially broadening its client base within the Australian financial market.