Influitive Corp.

Influitive Corp. is a customer advocacy software company that enhances customer engagement through its innovative SaaS platform, enabling companies to mobilize customer advocates effectively. Founded in 2010 in Toronto, Canada, Influitive Corp. specializes in customer advocacy solutions.

The company has conducted a total of 6 deals, with its most recent funding round being a Series B in February 2019, raising USD 8. 20 mn from investors including BDC Capital, Export Development Canada, Georgian, Leaders Fund, OurCrowd, and Relay Ventures. Dan Mccall serves as CEO. Influitive specializes in customer advocacy and engagement solutions through its advanced Software as a Service (SaaS) platform.

The core product offerings include tools designed to mobilize customer advocates by facilitating referrals, references, and reviews, while simultaneously enhancing customer engagement through gamified experiences. Key functionalities encompass personalized onboarding, incentivized learning, and community-building features that foster genuine connections between customers, employees, and the brand. The company primarily serves B2B sectors, with notable clients such as Dropbox, IBM, and Ceridian, aiming to enhance customer success and product feedback loops. Influitive's solutions are marketed across North America and Europe, allowing businesses to harness the authentic voice of their customers to drive measurable growth.

Influitive generates revenue through a subscription-based model, providing its software solutions primarily to businesses in the B2B sector. Clients enter into agreements for access to the platform, typically structured around annual or multi-year subscriptions that grant varying levels of access to its suite of features. Revenue is influenced by the level of engagement and the number of customers that each client mobilizes using the platform. The transactions encompass the deployment of customer advocacy tools, alongside additional services such as consulting and support, which facilitate the effective use of the software.

The pricing structure aligns with common industry practices, where clients may select from different tiers based on their specific needs and the scale of their customer engagement initiatives. Influitive Corp. aims to bolster its market presence by designing new products and enhancing its existing offerings. The company plans to expand into additional B2B markets in North America and Europe by 2022.

The recent funding round, which raised USD 8. 20 mn, will be utilized to support the development of upcoming products and strengthen marketing efforts to reach these new regions. In February 2019, Influitive raised venture debt funding as part of a larger USD 10 mn equity and debt financing.