Infinity Tracking Limited
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Infinity Tracking Limited - overview
Established
2011
Location
Milton Keynes, -, UK
Primary Industry
Marketing/Advertising
About
Founded in 2011 by Paul Walsh and Rob Pierre and based in Milton Keynes, UK, Infinity Tracking Limited is a marketing technology company specializing in phone tracking. As of 2023, Warren Newbert serves as the CEO of the company. In August 2016, Smedvig Capital led a GBP 10. 50 million venture financing for Infinity Tracking Limited, valuing the company at GBP 45.
17 million post-money. As of 2023, the company also has offices in the US, and its clients include British Gas, Sky, Saga, BPP University, TUI Group, Hurtigruten, and others. The company provides a line of solutions, including call tracking, conversation analytics, smart match, enterprise business, and small to medium business. Infinity’s products enable businesses to unlock hidden insights before, during, and after every call, empowering users to reduce marketing spend, accelerate sales, optimize operations, and improve the customer experience.
The firm serves sectors such as automotive, banks and financial services, healthcare, insurance, property, retail, travel, and more. The company partners with tech integrations, including Google and Facebook integrations. The organization generates revenue through its monthly subscription plans, which include the SMB plan for GBP 199, the pro plan for GBP 299, and the enterprise plan for customized pricing.
Current Investors
Smedvig Capital
Primary Industry
Marketing/Advertising
Sub Industries
Consulting Services, eMarketing/Digital Marketing, Sales & Marketing Software, Application Integration Software, Analytics & Performance Software
Website
www.infinity.co
Verticals
Cloud Computing
Total Amount Raised
Subscriber access only
Infinity Tracking Limited - timeline of key events
Infinity Tracking Limited - financials
| Fiscal Year Ended | Mar 31, 2011 | Mar 31, 2012 | Mar 31, 2013 | Mar 31, 2014 | Mar 31, 2015 | Mar 31, 2016 | Mar 31, 2017 | Mar 31, 2018 | Mar 31, 2019 | Mar 31, 2020 | Mar 31, 2021 | Mar 31, 2022 | Mar 31, 2023 | Mar 31, 2024 | Mar 31, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 32,634 | 462,705 | 1,293,621 | 2,243,324 | 2,192,695 | 3,436,211 | - | - | 7,187,450 | 7,231,794 | 7,313,470 | 14,235,759 | - | - | - |
| % Revenue Growth (YoY) | - | 1317.9% | 179.6% | 73.4% | (2.3%) | 56.7% | - | - | - | 0.6% | 1.1% | 94.7% | - | - | - |
| EBITDA (USD) | (91,368) | 52,150 | 568,974 | 692,761 | 298,464 | 1,052,885 | - | - | 148,261 | 374,514 | 993,436 | 2,201,174 | - | - | - |
| Operating Income (USD) | (149,154) | (11,175) | 409,794 | 174,610 | 28,413 | 677,604 | - | - | (562,531) | (425,876) | 140,161 | (574,562) | - | - | - |
| Operating Margin | (457.1%) | (2.4%) | 31.7% | 7.8% | 1.3% | 19.7% | - | - | (7.8%) | (5.9%) | 1.9% | (4.0%) | - | - | - |
| % EBITDA Margin | (280.0%) | 11.3% | 44.0% | 30.9% | 13.6% | 30.6% | - | - | 2.1% | 5.2% | 13.6% | 15.5% | - | - | - |
| NET Income (USD) | (119,372) | (20,754) | 337,937 | 290,776 | 154,179 | 468,713 | (139,029) | (1,048,324) | (320,989) | (214,791) | 305,096 | (1,209,527) | - | - | - |
| % Net Margin | (365.8%) | (4.5%) | 26.1% | 13.0% | 7.0% | 13.6% | - | - | (4.5%) | (3.0%) | 4.2% | (8.5%) | - | - | - |
Infinity Tracking Limited - employee data
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