IncNut Digital Pvt Ltd
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IncNut Digital Pvt Ltd - overview
Established
2011
Location
Hyderabad, Telangana, India
Primary Industry
Media
About
IncNut Digital Pvt Ltd is a content-driven commerce company specializing in the beauty and wellness sectors, offering a range of products through its platforms, including StyleCraze and SkinKraft. Founded in 2011, IncNut Digital Pvt Ltd operates from Hyderabad, India, focusing on customized commerce within the beauty and wellness industries. The founders, Christopher Moret and Sangram Simha, have a background in digital media and entrepreneurship. IncNut Digital specializes in content-driven, customized commerce within the beauty and wellness sectors through its flagship platforms: StyleCraze, MomJunction, TheBridalBox, SkinKraft, and Vedix.
StyleCraze serves a global audience, offering expert-curated content on health, skincare, makeup, and fashion. MomJunction provides resources for modern mothers, while TheBridalBox focuses on wedding-related content. SkinKraft and Vedix offer personalized skincare and Ayurvedic haircare solutions, primarily marketed in India and select international markets. The company is designing upcoming products focused on personalized beauty solutions and aims to enter markets in Southeast Asia by late 2024, aligning its expansion strategy with growing consumer demand for customized wellness products.
In May 2026, Emami Group, a portfolio company of Amundi, IDFC, L&T Investment Management Limited, PremjiInvest, and SBI Mutual Fund, acquired a 60% majority stake in IncNut Digital Pvt Ltd from RPSG Ventures and iStyle Inc. Financial terms were not disclosed.
Current Investors
iStyle Inc., Ventureast, RPSG Ventures
Primary Industry
Media
Sub Industries
Beauty & Hygiene, Social Networking & Communication Platform, Information Services, Digital Media
Website
www.incnut.com
Verticals
Manufacturing, Social Media
Total Amount Raised
Subscriber access only
IncNut Digital Pvt Ltd - timeline of key events
IncNut Digital Pvt Ltd - financials
| Fiscal Year Ended | Mar 31, 2012 | Mar 31, 2013 | Mar 31, 2014 | Mar 31, 2015 | Mar 31, 2016 | Mar 31, 2017 | Mar 31, 2018 | Mar 31, 2019 | Mar 31, 2020 | Mar 31, 2021 | Mar 31, 2022 | Mar 31, 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 2,122,871 | 5,105,108 | - | 60,489,459 | 112,085,730 | 189,672,475 | 455,172,976 | 453,878,234 | 714,090,020 | - | - | - |
| % Revenue Growth (YoY) | - | 140.5% | - | - | 85.3% | 69.2% | 140.0% | (0.3%) | 57.3% | - | - | - |
| EBITDA (USD) | (2,508,914) | (3,092,420) | 2,247,000 | 8,302,027 | 9,761,552 | 7,525,410 | 23,284,689 | 13,808,940 | 20,026,683 | - | - | - |
| Operating Income (USD) | (2,533,939) | (3,269,613) | 2,010,000 | 7,764,156 | 8,302,877 | 6,317,764 | 22,571,164 | 12,142,343 | 16,725,645 | - | - | - |
| Operating Margin | (119.4%) | (64.0%) | - | 12.8% | 7.4% | 3.3% | 5.0% | 2.7% | 2.3% | - | - | - |
| % EBITDA Margin | (118.2%) | (60.6%) | - | 13.7% | 8.7% | 4.0% | 5.1% | 3.0% | 2.8% | - | - | - |
| NET Income (USD) | (2,545,599) | (3,290,661) | 1,267,000 | 5,316,781 | 5,545,878 | 3,822,578 | 14,834,638 | 3,941,780 | 8,309,688 | - | - | - |
| % Net Margin | (119.9%) | (64.5%) | - | 8.8% | 4.9% | 2.0% | 3.3% | 0.9% | 1.2% | - | - | - |
IncNut Digital Pvt Ltd - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | IncNut Digital Pvt Ltd | - |
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IncNut Digital Pvt Ltd - employee data
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