Imposium
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Imposium - overview
Established
2014
Location
New York, NY, US
Primary Industry
Software
About
Based in New York, US, and founded in 2014, Imposium operates as a developer of dynamic video rendering tools with a focus on real-time video advertisement generation that produces algorithmic videos for commercials, entertainment, and data-driven storytelling. In August 2022, MediaOcean LLC, a portfolio company of CVC Capital Partners and TA Associates, acquired Imposium. The firm provides automated video customization software that enables companies to automatically build tailored marketing videos to promote engagement and CTR (clickthrough rate) in the eCommerce, tourism, and marketing sectors. The solution allows users to build thousands of videos in minutes that are ready to send to customers, automatically generate material for numerous destinations, and create bespoke offer videos based on customer lists to provide tailored offers to each client.
The company also offers creative services by developing and creating applications or websites for interactive creative campaigns. The company generates revenue by charging for its subscription packages such as starter (USD 99 per month), traction (USD 399 per month), professional (USD 999 per month), and enterprise (custom).
Current Investors
TA Associates, MediaOcean LLC
Primary Industry
Software
Sub Industries
Music & Video Streaming Software
Website
www.imposium.com
Verticals
Cloud Computing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Imposium - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Imposium | - |
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Imposium - employee data
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