Impactos Frecuencia y Cobertura en Medios S.A. de C.V.
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Impactos Frecuencia y Cobertura en Medios S.A. de C.V. - overview
Established
2001
Location
Mexico City, -, Mexico
Primary Industry
Marketing/Advertising
About
Impactos Frecuencia y Cobertura en Medios S. A. de C. V.
is a company specializing in outdoor advertising solutions, providing diverse advertising formats to enhance brand visibility in strategic locations across Mexico and Central America. Impactos Frecuencia y Cobertura en Medios S. A. de C.
V. was founded in 2001 and is headquartered in Mexico City, Mexico. The company operates in the outdoor advertising sector, offering various advertising solutions. In 2009, Advent International sold its stake in the company to POL.
The company has completed a total of 2 deals, with its most recent deal occurring on June 1, 2009. Impactos Frecuencia y Cobertura en Medios S. A. de C.
V. specializes in high-quality outdoor advertising solutions with over 35 years of experience. The company's core offerings include billboards, digital displays, and advertising in tunnels, designed to meet diverse advertising needs. It caters to a wide range of clients, from large corporations to small businesses, primarily in the Mexican and Central American markets, facilitating effective brand communication during daily commutes and travels.
The revenue model of Impactos Frecuencia y Cobertura en Medios S. A. de C. V.
is focused on business-to-business transactions through advertising partnerships. Clients engage in flexible advertising packages, which may include fixed-term contracts for billboard placements or monthly billing for digital advertising slots. The company utilizes its strategic locations to set competitive pricing for its digital billboards and large-format displays, fostering long-term client relationships across the region. Currently, specific details on upcoming products or geographic expansion plans have not been disclosed.
Recent funding from the last deal on June 1, 2009, when Advent International sold its stake to POL, has not been detailed in terms of allocation towards future initiatives. Further developments regarding market expansion or product launches may be expected as the company progresses.
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers
Website
www.grupopol.com
Verticals
AdTech
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Impactos Frecuencia y Cobertura en Medios S.A. de C.V. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Impactos Frecuencia y Cobertura en Medios S.A. de C.V. | - | ||||||||
| Buyout | Completed | Impactos Frecuencia y Cobertura en Medios S.A. de C.V. | - |
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Impactos Frecuencia y Cobertura en Medios S.A. de C.V. - employee data
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