Impact XM

Impact XM, based in the US, is a full-service event and experiential marketing agency focused on delivering innovative solutions that enhance brand engagement and customer interactions across various platforms. Founded in 2015, Impact XM specializes in event and experiential marketing. The company was acquired by The Riverside Company from Peninsula Capital Partners, Acharya Capital Partners, and AGI Partners in December 2023. The acquisition is aimed at supporting the company's next growth phase and expanding its services.

CEO Jared Pollacco leads the company, which has executed a total of 4 deals since its inception. Impact XM offers a comprehensive suite of event and experiential marketing services that include program management, strategic consulting, creative development, production, fabrication, logistics, and measurement. They cater to various industries such as healthcare, technology, and consumer goods by facilitating user conferences, trade shows, brand activations, and virtual engagements. Their services are utilized globally, with key markets in North America, Europe, and Asia, addressing the needs of both B2B and B2C sectors with immersive experiences tailored to resonate with audiences.

Impact XM generates revenue through a structured transaction model centered on B2B engagements, primarily with corporate clients via service agreements. Their financial framework is project-based, encompassing fees for event management, creative development, and logistical support, aligned with project scope and scale. Detailed proposals outline service deliverables, timelines, and project costs, ensuring clients are well-informed of financial commitments. Their successful projects include activations for leading brands at major industry events, reinforcing their position in the experiential marketing sector.

In the wake of the acquisition on December 20, 2023, Impact XM plans to leverage its expanded resources to enhance service offerings and potentially explore new products designed for the evolving market. The company aims to expand into additional markets across Europe and Asia by the end of 2024. The recent acquisition will support these initiatives, providing the necessary capital to drive growth and innovation within their service lines.