iMotions A/S

iMotions A/S is a technology company specializing in human insights software that integrates biosensor technologies for in-depth behavioral analysis across diverse fields, including academia and market research. Established in 2005 and headquartered in Copenhagen, Denmark, iMotions A/S provides software solutions focused on human behavior analysis. The company was co-founded by Jennifer Le, Peter Hartzbech, and Sumeet Kumar. In October 2021, it underwent a significant transition when it was acquired by Smart Eye AB for SEK 400 million, marking a pivotal shift in its ownership.

iMotions delivers advanced human insights software, notably iMotions Lab and iMotions Online, which enable the collection and analysis of behavioral data through multiple biosensor modalities, including eye tracking and galvanic skin response (GSR). These tools are essential in academic research and commercial applications, serving renowned institutions and businesses globally. For the year 2023, iMotions reported an EBITDA of SEK 852,734. 3.

The company primarily generates revenue through subscription models for its software solutions, facilitating B2B transactions with universities and corporations seeking behavioral insights. Following the acquisition by Smart Eye AB, iMotions plans to leverage the recent SEK 400 million funding to accelerate product development and expand its reach into new markets. Specific strategies include designing new products catered to evolving consumer behavior analysis needs and targeting markets in Asia and South America by 2024. The recent capital infusion is expected to enhance their technological capabilities, allowing for more sophisticated behavioral analysis solutions.