Imagitas, Inc.

Imagitas, Inc. provides innovative digital solutions for individuals and families to efficiently manage their moving processes, enhancing user experience with tailored services and tools. Founded in 1992 and headquartered in Waltham, US, Imagitas, Inc. specializes in moving-related services and digital tools.

The company was acquired by Red Ventures in a deal valued at USD 310 mn in May 2015 from Pitney Bowes. Imagitas has successfully completed three investment deals to date, with the most recent deal occurring in May 2015. The founder's history is not publicly documented. Imagitas offers MYMOVE, a comprehensive suite of digital tools designed to streamline the moving process.

MYMOVE+ is an AI-powered assistant that helps users manage their move, track services, and optimize costs associated with moving-related needs. Key features include utility plan comparisons, change-of-address services, and direct quotes from local movers. The platform primarily serves users in major metropolitan areas across the United States, partnering with service providers to consolidate multiple needs into a single interface. In 2012, Imagitas generated revenue amounting to USD 175,000,000 through a combination of subscription services and partnerships with service providers in the moving and home service sectors.

Revenue is derived from user engagement on the platform, which includes comparing service providers and signing up for utilities, with commissions earned on transactions facilitated through the site. Imagitas aims to expand its offerings with new product developments and enhancements to MYMOVE, although specific upcoming releases have not been detailed. The company is focused on increasing its market presence, particularly in new geographic regions, but targeted areas for expansion have not been publicly disclosed. The funding acquired in 2015 is expected to bolster these growth initiatives and support further enhancements to their service offerings.