IMA
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IMA - overview
Established
2010
Location
Amsterdam, -, Netherlands
Primary Industry
Business Support Services
About
IMA is a specialized agency focusing on influencer marketing and creator community management, facilitating brand partnerships and campaigns that enhance visibility and engagement in the digital space. Founded in 2010 in Amsterdam, Netherlands, IMA operates within the influencer marketing space, specializing in managing creator communities. It was acquired by Karmijn Kapitaal in August 2017. The company's founders are Emilie Tabor and Łukasz Kwiatkowski, and it is currently led by CEO Domonkos Imreh.
IMA specializes in influencer marketing and creator community management, leveraging the creator economy to forge impactful brand partnerships and campaigns. Their core offerings include strategic influencer marketing, creative execution, talent management, and user-generated content (UGC) production, designed to enhance brand visibility and engagement. IMA prioritizes cultural relevance and community insights to ensure brand messages resonate with target audiences. They serve major brands such as Google, TikTok, and L’Oréal, targeting markets across North America, Europe, and Asia-Pacific, facilitating seamless consumer experiences and cultivating communities of brand advocates.
IMA generates revenue through partnerships and influencer marketing campaigns, employing a mix of B2B and direct-to-consumer models. Their revenue stems from project-based contracts or ongoing partnerships, with income derived from client fees for services, including strategic consulting, creative production, and analytics. The business model emphasizes scalable solutions like user-generated content and affiliate marketing, with pricing plans tailored to client requirements. Currently, IMA is exploring the launch of new influencer marketing products aimed at enhancing client engagement and community connection, with a targeted release in 2024.
The company plans to expand into the Asia-Pacific region by 2025. The recent acquisition in August 2017 by Karmijn Kapitaal will support these initiatives, although financial terms of the deal were not disclosed.
Current Investors
Karmijn Kapitaal
Primary Industry
Business Support Services
Sub Industries
eMarketing/Digital Marketing
Website
www.imagency.com
Verticals
E-commerce
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
IMA - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | IMA | - |
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IMA - employee data
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