iluvia

Based in Karnataka, India, and founded in 2015 by Nishant Gupta and Palash Pandey, Renaura Wellness Private Limited, dba Iluvia, operates as a consumer products company that focuses on haircare products with natural ingredients. In February 2024, Iluvia Professional raised venture funding led by Fireside Ventures and Multiply Ventures. The company provides a variety of scientifically created hair care products, such as hard water shampoo, squalene restorative conditioner, hair care serum, hair repair mask, hair oil, sulfate-free shampoo, hand sanitizer, and more, to address various hair issues. The company generates revenue from the sale of its products via its online marketplace and other marketplaces such as Nykaa, Amazon, Flipkart, and more, as well as via more than 2500 salons across 70 cities in India.

Iluvia plans to use its proceeds from February 2024 funding to bolster its research and development efforts, expand its product offerings, and accelerate its growth strategy.