iHigh.com, Inc.

iHigh. com, Inc. operates as a marketing solutions provider, focusing on engaging high school sports audiences and supporting student-athletes through innovative programs and events. iHigh.

com, Inc. specializes in marketing solutions for high school sports and student-athletes. Founded in 1999, the company is headquartered in Lexington, US, and has established a network of over 10,000 high school websites in partnership with the National Federation of High Schools. In May 2012, iHigh raised USD 11.

7 mn in venture financing from Cox Media Group, marking a significant funding round that aligns with their strategic growth initiatives. The company has executed a total of 4 deals to date, demonstrating its commitment to expanding its market presence. iHigh offers a comprehensive suite of marketing solutions primarily targeting high school sports and student-athletes. The core product offerings include the Great American Rivalry Series (GARS), designed to connect brands with high school sports fans, and a network of over 10,000 high school websites established in partnership with the National Federation of High Schools (NFHS).

iHigh provides scholarship opportunities to over 150 high school athletes annually through the GARS and delivers various marketing services including in-school fitness events, sports clinics, and custom events tailored to engage high school demographics across the United States. iHigh generates revenue through a combination of advertising, marketing partnerships, and promotional programs. Their business model includes direct-to-consumer and B2B transactions, allowing brands to associate with the GARS and access a substantial fan base within high school sports. Revenue streams include advertising fees and partnership agreements that facilitate brand visibility during events and on online platforms.

Although specific pricing plans and revenue figures are not disclosed, the company’s strategic partnerships with educational and athletic institutions underpin its revenue generation capabilities. iHigh plans to leverage the recent funding of USD 11. 7 mn from May 2012 to enhance its marketing solutions and expand its reach. The company aims to innovate new product offerings within the next year, focusing on digital engagement tools for athletes and brands.

Additionally, iHigh is targeting expansion into new geographic regions, particularly in the Southeast and Midwest of the United States, by the end of 2013, to tap into broader high school markets and enhance brand partnerships.