IDG Communications, Inc.
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IDG Communications, Inc. - overview
Established
1964
Location
-, MA, US
Primary Industry
Marketing/Advertising
About
Based in Massachusetts, US, and founded in 1964 by Patrick J. McGovern, IDG Communications, Inc. (IDGC) operates as a provider of market intelligence such as proprietary insights and data for major shifts in the technology industry. IDG, Inc.
comprises of two business units namely International Data Corp (IDC) and IDG Communications. In February 2022, IDG Communications, Inc. , a portfolio company of Blackstone Group, acquired Selling Simplified from Berger Associates. IDG offers media solutions that connect brands with technology decision-makers through trusted, high-quality content.
The firm strategy leverages first-party data and targeted content to help businesses reach the audience effectively. The company key offerings include digital advertising, content sponsorships, digital magazines, and programmatic solutions. IDG's editorial content, created by industry experts, builds trust with tech buyers, making it a valuable partner for technology vendors.
Current Investors
Blackstone
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Market Research & Consulting, Sales & Marketing Software, Digital Media
Verticals
AdTech, Cloud Computing
Company Stage
Mature
Total Amount Raised
Subscriber access only
IDG Communications, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Corporate Carve Out, Secondary Buyout | Completed | Foundry | - | ||||||||
| Add-on, Trade Sale | Completed | Selling Simplified | - | ||||||||
| Add-on, Trade Sale | Completed | LeadSift Inc. | - | ||||||||
| Add-on | Completed | VisiStat, Inc. | - | ||||||||
| Secondary Buyout | Completed | IDG Communications, Inc. | - |
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