Identity Automation

Based in the US, Identity Automation provides advanced identity and access management (IAM) solutions, focusing on the education and healthcare sectors to ensure secure and efficient identity management. Founded in 2004 in Houston, US, Identity Automation specializes in identity and access management solutions. The company was co-founded by James Litton and Troy Moreland, and is currently led by CEO Jim Harold. Identity Automation has completed 2 deals, with the most recent being an ADD-ON Trade Sale on March 3, 2025, where Jamf Software, LLC acquired the company for approximately USD 215.

00 mn. Identity Automation specializes in providing comprehensive identity and access management (IAM) solutions tailored for the education and healthcare sectors. Their core product, RapidIdentity, offers robust capabilities such as Identity Lifecycle Management, Access Governance, Authentication, and Threat Detection and Response. These solutions facilitate seamless integration across various digital platforms, ensuring that educational institutions and healthcare providers manage identities efficiently while safeguarding sensitive information.

The end users of these services include students, educators, and healthcare professionals, who benefit from features such as single sign-on (SSO) experiences, real-time threat detection, and streamlined access to essential resources. Identity Automation serves a diverse geographical market, including institutions in the United States, Norway, and North Carolina, where they have proven their ability to manage identities at scale, achieving high availability rates to support millions of users daily. Identity Automation's revenue model primarily revolves around subscription-based services that cater to educational institutions and healthcare organizations. Clients engage with the company to implement IAM solutions, which often include initial setup fees followed by recurring subscription fees for ongoing access and support.

The company offers tailored solutions based on the specific needs of each client, which may include options for Identity Lifecycle Management and Threat Detection services, among others. By providing these specialized offerings, Identity Automation ensures that institutions can effectively manage their digital environments while enhancing security and user experience. The revenue transactions are structured around these comprehensive service packages, allowing clients to select the features that align with their operational requirements and budget constraints. In March 2025, Jamf Software, LLC, a portfolio company of Vista Equity Partners and Summit Partners, agreed to acquire Identity Automation from Spotlight Equity Partners and Saratoga Investment Corp for approximately USD 215.

00 mn in cash. This acquisition will enable Jamf Software, LLC to expand its platform capabilities by combining identity with device access. The integration of Identity Automation's solutions will allow for enhanced product offerings and market reach.