iCrossing, Inc.

iCrossing, Inc. is a US-based digital marketing agency that specializes in enhancing brand engagement through data-driven strategies and technology integration, optimizing customer journeys across diverse platforms. Founded in 1998 and headquartered in New York, US, iCrossing, Inc. operates as a digital marketing agency focused on providing integrated marketing solutions.

The company was acquired by Hearst Corporation in June 2010 for USD 450 mn from several investors, including Generation Partners and Goldman Sachs Asset Management. Notable deals include a total of 8, with the most recent deal occurring on 2010-06-02. The current CEO is Eye Crossing. iCrossing operates as a global digital marketing agency, providing a comprehensive suite of services aimed at enhancing brand engagement and optimizing customer journeys.

Their core offerings include data-driven marketing strategies, technology integration, and analytics solutions designed to create seamless, personalized experiences for customers across various platforms. iCrossing serves a diverse clientele, including notable brands such as Shell and L’Oreal Paris, across multiple geographic markets, including North America, Europe, and Asia-Pacific. These services are tailored to meet the needs of various customer segments, including B2B and B2C clients, as well as partners and employees, ensuring a holistic approach to marketing and technology alignment. iCrossing generates revenue through a combination of service contracts and partnerships, primarily within a B2B framework.

The company engages clients by developing tailored marketing solutions that may involve subscription models for ongoing services, project-based fees, or performance-driven contracts. Revenue streams are derived from flagship offerings such as their integrated marketing technologies and analytics services, which enable clients to achieve measurable outcomes. Specific pricing structures for various services are determined based on the scope and scale of the projects, reflecting the unique needs of each client engagement. In June 2010, Hearst Corporation acquired iCrossing, Inc.

for USD 450 mn, which will likely be utilized to bolster the company’s growth initiatives. iCrossing is expected to focus on expanding its product offerings and enhancing technology integration capabilities. The company aims to penetrate new geographic markets, specifically targeting expansion in Europe and Asia-Pacific by the end of 2023.