IconoClass, SASU

IconoClass, based in Paris, France, specializes in education by offering training programs that prepare individuals for careers in sales and business development through comprehensive bootcamp experiences. Founded in 2019 by Marie Bovet and Marie Taquet, IconoClass, SASU focuses on training individuals for sales careers. The firm has engaged in 2 notable deals, with the most recent deal taking place on May 6, 2021. Its latest funding round was a Seed round where it raised EUR 1.

689 mn from investors including Brighteye Ventures and MSM, bringing the total amount raised to EUR 1. 689 mn and valuing the company at EUR 6. 664 mn. The company operates out of Paris, France, with the aim of expanding its influence across Europe.

IconoClass offers a transformative educational program aimed at training individuals for careers in sales and business development. The core product is a comprehensive bootcamp that combines theoretical instruction with extensive practical experience, enabling participants to build essential sales skills in lead acquisition and client relationship management. The program caters to a diverse clientele including individuals transitioning from other careers, entrepreneurs, and students without prior qualifications. The services target the French market while extending their reach to various sectors across Europe, serving over 200 partner companies in need of skilled sales professionals.

In the most recent year, 2022, IconoClass reported a revenue of EUR 1,336,759. 70. Their revenue model is based on tuition fees from their bootcamp program, which costs EUR 6,499. Clients can pay upfront or finance their tuition through partnerships with financial institutions, with options available to defer payments for up to 12 months.

The firm also provides financing options through France Travail, which can cover up to 100% of training costs for eligible participants. The transactions primarily involve direct-to-consumer sales, with fees collected upon enrollment and arrangements made for financing as needed. Following its Seed funding round in May 2021, IconoClass plans to utilize the raised EUR 1. 689 mn to support its growth initiatives in France and Europe.

The company launched a new location in London in January 2022 and aims to continue expanding into additional European markets. Future product offerings are also in development, although specific details on upcoming launches have yet to be disclosed.