Icanbuy

Icanbuy is a technology-driven platform offering mortgage rate comparison tools and advisory services, designed to simplify the mortgage selection process for consumers and businesses alike. Founded in 2006 and headquartered in Santa Ana, US, Icanbuy provides a platform that aggregates mortgage rates from various lenders. The company was fully acquired by Informa Group plc in March 2012, enabling it to enhance its service offerings and lead generation capabilities. Icanbuy specializes in a comprehensive suite of mortgage rate comparison tools and advisory services.

Its platform allows users to compare mortgage rates from multiple lenders, catering to homebuyers, real estate investors, and those refinancing loans, primarily across urban and suburban markets in the United States and Canada. The platform includes advanced features like personalized mortgage alerts and educational content to aid users in understanding mortgages better. Icanbuy generates revenue through subscription-based services and partnerships with mortgage lenders. Clients can access a range of services from basic rate comparisons to premium personalized consulting.

Revenue-sharing agreements with lenders also contribute to income, where Icanbuy earns commissions on closed mortgage transactions, ensuring steady revenue alongside consumer value enhancement. Informa Group plc's acquisition of Icanbuy in March 2012 will facilitate the expansion of product offerings and lead generation. Future plans include launching new features and services tailored to enhance user engagement. Geographic expansion is also on the horizon, with targeted markets in North America anticipated to be approached by the end of 2023, using insights gained from the recent acquisition.