Hyperstar

Hyperstar Inc. , based in South Korea, is a dynamic influencer marketing platform specializing in data-driven strategies to enhance brand growth through precise influencer partnerships. Founded in 2025 in Seoul, South Korea, Hyperstar Inc. focuses on revolutionizing influencer marketing.

The company has undergone two significant deals, with its most recent funding round occurring on November 25, 2025. Eui-cheol Shin serves as both the founder and CEO. Hyperstar AI operates as a comprehensive influencer marketing platform, specifically designed to accelerate brand growth through data-driven influencer matching. Their main offerings encompass influencer selection, content production, and distribution, utilizing advanced AI technology and expert market insights to optimize marketing performance.

Hyperstar AI targets businesses within the beauty, lifestyle, and fashion sectors, strategically matching vetted influencers based on robust sales performance and engagement metrics. The platform facilitates a seamless connection between influencers and a global network of over 50,000 buyers and distributors, aiming to create online-offline synergies in diverse geographical markets such as North America, Europe, and Asia. This end-to-end service effectively addresses challenges in maximizing reach, enhancing brand visibility, and driving sales through influencer collaborations. Hyperstar AI's revenue generation model is structured around a B2B framework, where brands engage the platform for influencer marketing solutions.

Clients typically enter into partnerships, leveraging Hyperstar’s extensive database to select influencers and boost content strategically. The company operates on a results-driven basis, with reported average returns on investment exceeding 350%. Transactions occur through structured agreements where brands pay for influencer campaigns that include content creation, distribution, and performance tracking. This comprehensive approach allows brands to align their marketing strategies with influencer engagement, directly impacting their bottom line and driving measurable sales outcomes within the beauty and fashion industries.

In November 2025, Hyperstar raised an undisclosed amount of venture funding from new investor Korea Tech Incubator for Startup, being selected for the Accelerator Investment-Driven Tech Incubator Program (Pre-TIPS). The company plans to utilize these funds to establish a branch in Singapore, marking a strategic expansion into new geographic regions.