HYODO CHICKEN

Hyodo Chicken, based in South Korea, specializes in offering a unique dining experience that merges traditional Korean flavors with contemporary casual chicken dishes, appealing to a diverse customer base. Founded in 2014 and headquartered in Seoul, South Korea, Hyodo Chicken operates as an independent restaurant chain focusing on innovative chicken dining experiences. The company has maintained its original business model without significant pivots and does not operate as a subsidiary of another firm. Hyodo Chicken has successfully completed one funding round, with the most recent deal finalized on January 25, 2021, but specific funding details remain undisclosed.

Hyodo Chicken offers a unique dining experience that blends traditional Korean cuisine with casual chicken dining. The company specializes in innovative menu items that distinguish it from typical fried chicken offerings, featuring dishes like 'Gyoza Spicy Chicken' and 'Seed Tteok Chicken,' which incorporate distinct flavors and ingredients aimed at enhancing the overall chicken dining experience. This differentiation is further supported by a retro-themed interior design that appeals to a broad demographic, including the MZ generation (Millennials and Generation Z). As a franchise, Hyodo Chicken operates in various locations across South Korea, specifically targeting urban centers where there is a high demand for casual dining experiences that combine cultural elements with modern food trends.

Hyodo Chicken generates revenue primarily through in-store dining, delivery, and takeout services, with a significant emphasis on maintaining stable sales across all channels. The transaction structure involves direct consumer sales, allowing customers to order meals both on-site and through various food delivery platforms. Given the franchise model, revenue also comes from franchise fees and training fees offered to new franchisees during promotional periods where these fees are waived for the first ten store openings. The company’s ability to maintain high average table turnover rates and a focus on popular, innovative menu items contributes to its revenue stability.

Following the completion of the acquisition by Unison Capital on January 25, 2021, Hyodo Chicken plans to leverage the KRW 30 billion investment to enhance its product offerings and expand into new markets. The company is currently developing several upcoming menu items aimed at broadening its appeal, although specific release dates have yet to be announced. Additionally, Hyodo Chicken is targeting expansion into various urban areas across South Korea and possibly exploring opportunities in international markets. The newly acquired funds will also be used to support the opening of additional franchises and strengthening brand presence.