Hy Gain Feeds Pty Limited

Based in Australia, Hy Gain Feeds Pty Limited is dedicated to producing high-quality horse feeds and nutritional supplements tailored to meet the diverse dietary requirements of equines. Hy Gain Feeds Pty Limited specializes in creating nutritional solutions for horse owners and trainers. Founded in 1983, the company underwent a significant transition when it was acquired by Adamantem Capital, along with management, for AUD 150 million in November 2017. The company operates out of Australia and is led by CEO Kevin Bareira, who has a history of experience in the equine nutrition sector.

HYGAIN specializes in high-quality horse food and nutritional supplements, designed to cater to a diverse range of equine needs. Their product offerings include tailored feeds for various categories such as Equestrian & Leisure, Racing & High Performance, Breeding & Growing, and Senior horses, as well as specialized nutrition for Minis & Ponies. The company’s innovative approach employs leading-edge technologies, particularly in the micronization and extrusion of grains, enhancing digestibility and nutrient absorption for the end user—horses. HYGAIN also offers a suite of supplements that address digestive health, electrolytes, vitamins and minerals, and more, ensuring comprehensive equine nutrition.

Their products are distributed primarily in Australia, with additional markets that may include New Zealand and select international regions, catering to horse owners, trainers, and breeders looking for reliable nutrition solutions. HYGAIN generates revenue through direct sales of their products and services, which include both feed and nutritional supplements. In 2016, the company's revenue reached AUD 31,531,143. 30.

Operating on a B2C model, HYGAIN sells directly to consumers via their online platform, where customers can browse and purchase individual products or sign up for membership in their Champions Club for additional rewards and benefits. Transaction structures encompass one-time purchases of flagship products such as Allcare®, Digest & Protect®, and Safeguard EQ®, alongside potential subscription-based services for ongoing nutritional analysis and consultations. The pricing strategy is designed to be competitive within the equine nutrition market, enhancing the accessibility of their high-standard formulations for an array of horse owners across different sectors. Hy Gain Feeds Pty Limited plans to leverage its recent acquisition to develop and launch new product lines focusing on advanced nutritional solutions for horses.

Specifically, the company is targeting a release of new supplements by late 2023. Additionally, the firm seeks to expand its market presence beyond Australia into New Zealand and select international markets by 2025. The funding from the AUD 150 million acquisition deal will be utilized to support these product developments and market expansions, ensuring that Hy Gain Feeds remains at the forefront of equine nutrition.