HustleSasa

HustleSasa is a Kenyan-based digital ticketing platform, dedicated to streamlining live event management across Africa by offering innovative tools for ticket sales and financial operations. HustleSasa is a digital ticketing platform based in Nairobi, Kenya, launched in 2021, focusing on simplifying the event management process for promoters and venues. The company has completed one deal to date, with the most recent transaction occurring on February 1, 2025. The founder has a history of entrepreneurial ventures, although specific details about previous companies are not available.

HustleSasa offers a unified commerce and ticketing platform specifically designed to facilitate the scaling of live events across various markets in Africa. The core product includes tools for creating branded storefronts, managing ticket sales, and overseeing financial operations seamlessly, enabling promoters, artists, and venues to navigate the complexities of event management more effectively. The platform supports transactions in multiple local currencies, providing users with real-time dashboards for data-driven insights and enhancing access control and gate management for events. HustleSasa serves a diverse client base that includes event promoters, artists, and venue operators across multiple African countries, addressing the unique challenges posed by fragmented solutions and complex payment systems in the live entertainment sector.

The platform is targeted at key markets including Nigeria, Kenya, South Africa, and Ghana, among others, aimed at streamlining the event lifecycle from inception to execution. HustleSasa generates revenue primarily through transaction processing related to ticket sales and event management services. The platform structures its transactions to include fees associated with each ticket sold, as well as charges for additional services such as cash advances and invoice factoring. A typical transaction might involve a promoter using the platform to sell tickets for a concert, wherein HustleSasa charges a percentage fee per ticket sold while providing the promoter with real-time analytics and support.

The company also facilitates partnerships with creative brands, enhancing revenue through collaborative events and offerings. The sales model is a blend of B2B and direct-to-consumer approaches, ensuring that clients benefit from a comprehensive suite of tools designed to optimize their event management and financial operations. In February 2025, HustleSasa raised an undisclosed amount of venture funding from new investor Best Nights VC. The company plans to use this funding to expand its ticketing and events platform and scale its services across Africa.

This includes upcoming product launches aimed at enhancing user experience and functionality, along with targeted market expansion into regions such as Ivory Coast and Tanzania by the end of 2025.