Hunan Explorer Brand Management Co., Ltd.
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Hunan Explorer Brand Management Co., Ltd. - overview
Established
2025
Location
Changsha, Hunan, China
Primary Industry
Food
About
Based in Hunan, China and founded in 2025, Hunan Explorer Brand Management Co. , Ltd. primarily engages in retailing fresh snacks under its core brand "King Lomo" or "Jin Li Men" in Chinese. The company's history dates back to 2015 when the brand "Jin Li Men" (with "Li" being the Chinese character for chestnut) was established, which at the time operated as a store chain selling mainly roasted chestnuts and candied hawthorn skewers in Changsha, Hunan, China.
In 2020, "Jin Li Men" was renamed with "Li" being the Chinese character for grain or granule, following the brand's adoption of the "fresh snack" concept. In April 2025, Hunan Explorer Brand Management Co. , Ltd. was established to be the operating entity of the brand.
In September 2026, Hunan Explorer Brand Management Co. , Ltd. closed a round of venture funding from KK Group, and another individual investor. Hunan Explorer Brand Management Co.
, Ltd. , with the brand "King Lomo" or "Jin Li Men" under it, primarily sell "fresh snack" products, integrating freshly baked goods, fresh braised foods, made-to-order drinks, and short-shelf-life snacks into a single store format. Its product lineup includes fresh-sealed spicy braised duck, taro sticks, and dried mango, etc. The company operates multiple offline stores across cities including Changsha, Shenzhen, and Wuhan.
The company generates revenue from selling snacks and other products to consumers.
Current Investors
KK Group
Primary Industry
Food
Sub Industries
Snack Foods, Retail, Supermarkets & Grocery Stores
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
Hunan Explorer Brand Management Co., Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Unspecified Round | Completed | Hunan Explorer Brand Management Co., Ltd. | - |
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