HUMANIC

HUMANIC, based in Austria, is a retail company focusing on online sales of footwear and accessories, offering a diverse selection for men, women, and children across various styles and brands. Founded in 1872 in Graz, Austria, HUMANIC is engaged in the online retail of footwear and accessories. The company has undergone no significant pivots or changes in operations since its inception, continuing to serve its customer base effectively. HUMANIC has been involved in one deal, with the most recent deal dated October 27, 2025.

In October 2025, Mass d. o. o. , a portfolio company of Advance Capital Partners, agreed to acquire HUMANIC.

Financial terms were not disclosed. HUMANIC specializes in the online retail of footwear and accessories, offering a diverse range of products including shoes, bags, and various fashion accessories for women, men, and children. The company’s primary offerings encompass an extensive selection of brands that cater to different styles and preferences, such as sneakers, boots, sandals, and formal footwear. HUMANIC focuses on delivering high-quality products that meet the needs of various customer segments, including fashion-conscious individuals and families seeking durable footwear for children.

The company operates primarily in several European markets, notably Austria, Germany, the Czech Republic, Slovakia, and Slovenia, effectively serving a broad customer base that values contemporary design and comfort in footwear. HUMANIC generates revenue through direct-to-consumer sales via its online platform, which allows customers to browse and purchase products efficiently. The business transactions typically involve individual purchases made by consumers who select products from a wide array of categories, including seasonal collections and exclusive brands. Pricing structures are established for various product lines, reflecting the quality and brand positioning of each item.

HUMANIC’s flagship products, which include well-known labels such as Tommy Hilfiger and Nike, are marketed at competitive prices that appeal to a diverse clientele. The company also offers promotional events and sales, which further enhances its revenue through increased customer engagement during peak shopping seasons. In October 2025, Mass d. o.

o. , a portfolio company of Advance Capital Partners, agreed to acquire HUMANIC. Financial terms were not disclosed. This acquisition is aimed at expanding Mass d.

o. o. 's footprint in Central and Eastern Europe and supporting its growth. Details regarding new product launches or specific market expansions have not been disclosed.