HowToRobot

HowToRobot, based in Denmark, connects industrial robot suppliers with buyers, streamlining the automation sourcing process through a guided platform that matches project needs with vetted suppliers. Founded in 2017 by founder Soren Peters and headquartered in Frederiksberg, Denmark, HowToRobot offers a platform that links industrial robot suppliers with buyers. In January 2026, HowToRobot raised series A funding from investors Holman Growth Ventures and Humanoid Global Holdings Corp. HowToRobot provides a platform designed to connect industrial robot suppliers with buyers, facilitating the automation sourcing process.

The core service offering includes a guided workflow that allows users to define project requirements, validate feasibility, and benchmark pricing through budgetary quotes. The platform enables users to engage with vetted suppliers, compare solution proposals, and refine options before selecting a supplier for implementation. Use cases span various industries, including food processing, chemical manufacturing, and logistics, with notable clients such as leading bakeries and hospitals that have successfully streamlined their operations through automation. The geographical markets served by HowToRobot extend globally, targeting organizations looking to enhance efficiency and reduce labor dependency across diverse sectors.

HowToRobot's revenue structure is primarily based on B2B transactions, facilitating connections between automation solution providers and end-user companies. Clients typically engage with the platform to define their automation needs and receive tailored budgetary quotes from suppliers. As part of this process, companies may pursue expert-assisted services to expedite their project scoping and supplier selection. The pricing model is structured around the level of support chosen by the client, ranging from self-guided project definitions to comprehensive expert assistance.

Transactional revenue is generated through these engagements, reflecting the company's emphasis on delivering value through clear project scopes and competitive pricing aligned with market standards. In January 2026, HowToRobot raised an undisclosed amount of Series A funding from Holman Growth Ventures. The company will use the funding to support scaling the robotics technology production capabilities. Future growth initiatives include the development of new products aimed at enhancing the platform's efficiency, with plans to expand into additional global markets targeting regions with increasing demand for automation solutions.