Hovis Limited

Based in the UK, Hovis Limited is a bakery company specializing in a wide variety of bread products, offering nutritious options for families and food service providers alike. Hovis Limited, founded in 1886 in the UK, operates as a bakery company primarily focused on bread production. In August 2025, Associated British Foods plc, a portfolio company of Wittington Investments, agreed to acquire Hovis Limited from Endless. The current CEO is Jon Jenkins, who has a background in the food industry.

Hovis is a leading provider of a diverse range of bakery products, with a core focus on breads and rolls catering to various consumer preferences. Their product lineup includes traditional loaves such as Hovis® Wholemeal, Hovis® White ‘n Fibre®, and specialty items like Hovis® Granary® and Hovis® Cheddar Cheese and Herb Sub Rolls. Each product is crafted using high-quality ingredients, often incorporating unique blends of seeds and grains to enhance flavor and nutritional value. Hovis products are designed to meet the needs of a wide client base, including families seeking nutritious meal options and food service providers requiring reliable ingredients for sandwiches and other culinary applications.

The company distributes its products primarily across the United Kingdom and has a growing presence in select international markets, ensuring accessibility to a broad audience of bread consumers. Hovis generates revenue by manufacturing and selling branded bakery products, including bread, flour, rolls, and bakery goods, through supermarkets, retailers, foodservice channels, and commercial customers across the UK. The company also earns revenue from its milling operations and licensed bakery product sales under the Hovis and Nimble brands. The August 2025 acquisition will support Hovis through greater financial stability, operational efficiencies, supply chain synergies, increased investment in innovation, and strengthened long-term growth opportunities within a larger bakery platform.