Hotelgenius

Hotelgenius specializes in strategic marketing and technology solutions tailored for hotels, enhancing their direct bookings and overall profitability through innovative AI-driven campaigns. Founded in 2014 and headquartered in London, UK, Hotelgenius provides technology solutions aimed at increasing direct hotel bookings. The company has raised EUR 0. 57 mn in its SEED funding round on January 29, 2016, with Elikonos Capital as the investor.

It has completed a total of 1 deal to date. Hotelgenius offers performance marketing campaigns utilizing advanced artificial intelligence technology to target travelers with genuine booking intent. The company conducts audits of hotel sales setups, ensuring optimal performance and user experience. Their services primarily cater to hotels in Greece and other international markets, focusing on reducing dependency on Online Travel Agencies (OTAs).

Operating on a B2B model, Hotelgenius collaborates with hotels to enhance their revenue through performance-based marketing services. Their commission model is centered around the return on ad spend (ROAS) from marketing campaigns, historically achieving returns of 12–17 times, aligning the company's objectives with those of its clients for sustained revenue growth. Following the SEED funding of EUR 0. 57 mn raised in January 2016, Hotelgenius plans to launch upcoming products designed to enhance their existing services, although specific release dates have not been disclosed.

The company is also targeting expansion into new markets beyond Greece, with particular emphasis on strengthening its presence in additional international regions, details of which will be outlined in future strategic announcements.