Horsepower Automotive Group, LLC

Horsepower Automotive Group operates within the off-road automotive aftermarket, focusing on enhancing vehicle capabilities and appearances. Located in Chandler, US, the company has undergone strategic developments to establish itself in the market. It was acquired by River Associates in June 2026, though financial terms were not disclosed. In June 2026, River Associates acquired Horsepower Automotive Group.

Horsepower Automotive Group specializes in the off-road automotive aftermarket, offering a diverse range of high-quality products designed to enhance vehicle performance and aesthetics. The company operates as a holding firm for several brands, including Addictive Desert Designs, DV8 Offroad, Flatline Van Company, Rago Fabrication, and C4 Fabrication, collectively providing aftermarket auto parts such as bumpers, skid plates, and suspension systems. These products are engineered to meet the demands of off-road enthusiasts, addressing needs such as vehicle protection, improved handling, and aesthetic customization for rugged terrains. The primary customer base includes individual vehicle owners, automotive retailers, and specialty shops, catering to markets across North America, Europe, and Australia, where off-road activities are prevalent and supported by a vibrant enthusiast community.

Revenue generation for Horsepower Automotive Group primarily occurs through direct sales to consumers, as well as partnerships with retailers and wholesalers who distribute their products. The company’s sales model involves a combination of B2B and direct-to-consumer transactions, enabling clients to purchase both online and through physical retail locations. Horsepower Automotive Group offers a variety of products, including its flagship brands, which encompass unique, trademarked designs tailored to specific vehicle models. Pricing structures for these products vary according to the complexity and functionality of the items offered, providing a range of options that accommodate both casual enthusiasts and serious off-road adventurers.

Following the acquisition by River Associates in June 2026, Horsepower Automotive Group aims to strengthen its footprint in the automotive market and accelerate its next phase of growth. The company plans to introduce new products designed for off-road vehicles, with specific launch dates to be announced. Additionally, there are aspirations to expand into new markets, particularly focusing on regions where off-road activities are gaining traction. Funding from the acquisition will support these initiatives, positioning Horsepower Automotive Group for sustained growth in the coming years.